Proudly Veteran Owned and Operated
Welcome to Subtle Art Soap Co. LLC!
We are a husband and wife, Veteran owned and operated, small business located in upstate NY.
Our artisan bath soaps, shaving and bath products are crafted with the finest ingredients, ensuring each one delivers a luxurious experience for the skin. We prioritize quality by sourcing natural oils and nourishing butters that cleanse, condition and hydrate without harsh chemicals or detergents. Each formulation is thoughtfully created, balancing nature and science to provide gentle yet effective skin nourishing results. Our dedication to meticulous craftsmanship means that each small batch is produced by hand, allowing us to maintain the integrity and character of our products.
Experience the difference that comes with using artisan soaps made with care and intention.
We also offer a selection of Wet Shaving supplies, at competitive prices, from well known brands such as Parker Safety Razors, Fine Accoutrements, Dovo Solingen, Merkur, Rockwell Razors, and many more.
Featured Products
New Releases
Autumn’s fragrance is layered and clean. Cool air carries the crisp, green scent of leaves beginning to turn, fresh, almost herbaceous. Under that is the toasted note of drying foliage and browned grass: warm, slightly sweet, like hay left in the sun. When a breeze stirs the trees, there’s a faint resinous whisper from the pines and firs, a cool, needle-like lift that balances the earthier tones.
Together, these elements make autumn’s fragrance precise and composed. It’s a scent profile of transition: bright and airy at the skyline, warm and toasted at mid-level, and quietly dense at the forest floor. The overall effect is both invigorating and contemplative—an invitation to slow down and notice the shifting details of light, line, and scent.
Scent notes: Orange, blackberry, carnation, rose, pine, cedarwood, sandalwood, patchouli, eucalyptus.
Our new V4B (Vegan Four Butter) soap base produces the same luxurious, super slick, ultra creamy, “yogurt like” lather you’ve come to expect from our shave soaps. The addition of Shorea butter, and aloe brings a new level of protection and skin conditioning to your shave. Marshmallow Root provides additional slickness and glide and helps to retain moisture.
Our shave soaps are hand poured. Each jar contains approx. 4 oz.
Ingredients: Stearic Acid, Distilled Water (Aqua), RSPO Palm Oil (Elaeis Guineensis Oil), Potassium Hydroxide, Kokum Butter (Garcinia Indica Seed Butter), Mango Butter (Mangifera Indica Seed Butter), Sodium Hydroxide, Essential/Fragrance Oil (Parfum), Shea Butter (Butyrospermum Parkii Fruit Butter), Shorea Butter (Shorea Stenoptera Seed Butter), Vegetable Glycerin, Kaolin Clay, Coconut Oil (Cocos Nucifera Oil), Sodium Lactate, Aloe Vera (Aloe Barbadensis), Marshmallow Root (Althaea Officinalis)
Autumn’s fragrance is layered and clean. Cool air carries the crisp, green scent of leaves beginning to turn, fresh, almost herbaceous. Under that is the toasted note of drying foliage and browned grass: warm, slightly sweet, like hay left in the sun. When a breeze stirs the trees, there’s a faint resinous whisper from the pines and firs, a cool, needle-like lift that balances the earthier tones.
Together, these elements make autumn’s fragrance precise and composed. It’s a scent profile of transition: bright and airy at the skyline, warm and toasted at mid-level, and quietly dense at the forest floor. The overall effect is both invigorating and contemplative—an invitation to slow down and notice the shifting details of light, line, and scent.
Scent notes: Orange, blackberry, carnation, rose, pine, cedarwood, sandalwood, patchouli, eucalyptus.
Our aftershave splashes contain skin soothing witch hazel and skin nourishing grape seed and vitamin E oils.
Grape seed oil is a very “skin friendly” oil. It’s light weight, it absorbs quickly into the skin, and it’s known for its anti-inflammatory and antioxidant benefits.
Vitamin E oil is also a very “skin friendly” oil. It’s known for its skin moisturizing properties, as well as being a powerful antioxidant.
**We do not use any artificial preservatives or emulsifiers in our aftershave. Separation is normal. Shake well before using
Ingredients: Witch Hazel (Hamamelis Virginiana), Alcohol (Denat.), Essential/Fragrance Oils (Parfum), Grapeseed Oil (Vitis Vinifera Seed Oil), Vitamin E Oil (Tocopherol)
For external use only. If irritation occurs, discontinue use immediately.
Keep out of reach of children.
She is beautiful and scary, standing in the dim, flickering light with sleeves rolled and hair escaping in dark tangles. Her hands move with careful choreography, stirring the cauldron as if following an ancient rhythm only she remembers. A perfume of herbs and citrus curls around her. Steam wraps her shoulders like a shawl. Now and then she hums, the sound barely audible over the steady crackle of the fire, a tune woven from lullabies and warnings. The ingredients obey her, folding into each other with a kind of willing surrender—sliced root, moon-dried petals, a scrap of something bound in paper that leaves a dark, glittering residue. She is not merely mixing things; she is remaking stories.
Scent notes: Blood Orange, Red Berries, Cinnamon Leaf, Dark Patchouli, Cedar Wood, Sandalwood.
Our new V4B (Vegan Four Butter) soap base produces the same luxurious, super slick, ultra creamy, “yogurt like” lather you’ve come to expect from our shave soaps. The addition of Shorea butter, and aloe brings a new level of protection and skin conditioning to your shave. Marshmallow Root provides additional slickness and glide and helps to retain moisture.
Ingredients: Stearic Acid, Distilled Water (Aqua), RSPO Palm Oil (Elaeis Guineensis Oil), Potassium Hydroxide, Kokum Butter (Garcinia Indica Seed Butter), Mango Butter (Mangifera Indica Seed Butter), Sodium Hydroxide, Essential/Fragrance Oil (Parfum), Shea Butter (Butyrospermum Parkii Fruit Butter), Shorea Butter (Shorea Stenoptera Seed Butter), Vegetable Glycerin, Kaolin Clay, Coconut Oil (Cocos Nucifera Oil), Sodium Lactate, Aloe Vera (Aloe Barbadensis), Marshmallow Root (Althaea Officinalis)
Our shave soaps are hand poured. Each jar contains approx. 4 oz.
She is beautiful and scary, standing in the dim, flickering light with sleeves rolled and hair escaping in dark tangles. Her hands move with careful choreography, stirring the cauldron as if following an ancient rhythm only she remembers. A perfume of herbs and citrus curls around her. Steam wraps her shoulders like a shawl. Now and then she hums, the sound barely audible over the steady crackle of the fire, a tune woven from lullabies and warnings. The ingredients obey her, folding into each other with a kind of willing surrender—sliced root, moon-dried petals, a scrap of something bound in paper that leaves a dark, glittering residue. She is not merely mixing things; she is remaking stories.
Scent notes: Blood Orange, Red Berries, Cinnamon Leaf, Dark Patchouli, Cedar Wood, Sandalwood.
Our aftershave splashes contain skin soothing witch hazel and skin nourishing grape seed and vitamin E oils.
Shake well before using.
**Please note, our aftershaves contain alcohol and can only be shipped within CONUS.
Ingredients: Witch Hazel (Hamamelis Virginiana), Alcohol (Denat.) Essential/Fragrance Oil (Parfum), Grapeseed Oil (Vitis Vinifera Seed Oil), Vitamin E Oil (Tocopherol)
For external use only. If irritation occurs, discontinue use immediately.
Keep out of reach of children.
Artisan Bath Soaps
We carry a large selection of Artfully Crafted bath soaps. Made in small batches, and with quality ingredients.
Artisan Shave Soaps
Check out our selection of Small Batch , Artisan Shave Soaps. Crafted to provide a smooth, comfortable shave.
Wet Shaving Supplies
Are you looking for wet shaving products? Check out our selection of razors, blades, brushes, stands, and more. We carry everything for the beginner and experienced wet shaver.
Aftershaves
Check out our selection of Small Batch , Artisan Aftershaves.
Crafted to provide a soothing post-shave experience.
Beard Care & Pre-Shave Products
Our most popular fragrances available in thoughtfully crafted EDT’s and EDP’s
Fragrances
Gear & Accessories
Explore our collection of Subtle Art Soap gear and bath accessories. Thoughtfully selected for quality, functionality, and subtle style.
Deals
Enjoy discounts on discontinued and overstocked products!
**Additional discounts do not apply to items in our Deals section**
The Merkur 34C Heavy Duty (HD) Safety Razor is often referred to as the work horse of the shaving industry, and for good reason.
It features an extra thick knurled handle for better grip and control, and is slightly heavier than similar razors. The extra weight means less pressure when shaving, resulting in a close, smooth shave.
The Merkur 34C HD is a two-piece design.
Made in Solingen, Germany
Product Features
Accepts all standard double edge razor blades
One Super Stainless Merkur Blade Included
Closed comb, straight safety bar for a close, comfortable shave
Approximate Dimensions:
Length: 3.25in-82mm
Weight: 2.7oz-78g